The multichannel approach allows buyers to receive the ordered products thanks to the use of various sales channels and inventory integrated into one system.
The use of this strategy allows retailers and distributors to optimize labor costs and deliver orders in a shorter time. By using multichannel software sellers know that it is better to send the product from a local retail store placed close to the client than from a warehouse allocated a few hundred kilometers away.

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What is omnichannel fulfillment?