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Ecommerce calendar    Jun 29, 2023

The state of e-commerce 2023: trends to watch

What trends will rule the ecommerce industry in 2023? Learn about social commerce, betting on mobile and the power of social media!

There is no other industry that is growing as fast as e-commerce (well, let's give it to you - there is a chat GPT and it is temporarily at the top of the peloton titled "trends ranking").

However, as the whole online shopping industry grows, so does the competition on the market and the expectations of e-buyers, which is a real explosive mix and a challenge for any seller. If you are running an online store, you cannot afford to lag behind the competition, and therefore you need to be up to date with all the latest trends.

However, you don't have to worry: we at Linker Cloud have done this review for you. Feel free to check out the article on real e-commerce must-haves, such as social commerce sales, mobile commerce, influencer marketing, and marketplaces!

The glories and shadows of online shopping

As reported by Social Media Today, as many as 87% of young shoppers use social media for shopping purposes. What's more, this trend will continue to grow.

Social media platforms have already had their proverbial 5 minutes for a long time. It was only a matter of time before retailers would start using them to support online commerce, especially when betting on multi-channel solutions. The online shopping experience is exactly what online shoppers want - it's easy to be done via mobile devices, allows for quick purchases, and increases brand loyalty.

Does it really work? Let's take a look at the hard data compiled by the Strix agency based on analysis gathered by the eGospodarka service:

Ways of purchases with the social media use; graph prepared by Strix agency.

As you can see, it's not just about pure sales through social media done by retail brands - for they are entangled in the strategies of brands selling on other channels as well. In fact, it is impossible to sell online today without a thorough knowledge of social media, which, by the way, are themselves streamlining the work associated with online commerce, seeing such a need. As Beth Horn, Director, Head of Industry, Retail & Ecommerce at Meta points out in a comment he gave to the Modern retail portal:

Our goal at Meta is to make it as easy as possible for people to seamlessly make a purchase after they’ve discovered a new brand or product. Our playbook, over time, has helped build services that serve billions of people. We’ve done that with Facebook and Instagram. WhatsApp is really going to be the next chapter, with business messaging and commerce being a big thing there – we’re already seeing a billion people that are connecting with businesses on our messaging services every week.

However, it is not the case that social commerce is not fraught with any problems. Professionals from ecommerce industry report, that the biggest issue with this particular one from the e-commerce trends podium is... the lack of trust, especially from the new customer segment. Accenture consulting company informs, that most of clients who shop online are uncertain about the foundation and return policies when buying with this channel.

Top concerns with social commerce according to Accenture data.

Online sales may be much easier than before: explore the power of social commerce and other e-commerce trends

The key to success is to take care of every marketing and sales detail, including a focus on.... mobile shopping. This is because most social commerce, however, is based on selling through this particular device.

What's more, as with each retail sale, also this e-commerce business should be based on personalized shopping experiences. In the case of social media sales, it may be a bit more difficult than in the case of a regular online store (where you can bet, for example, on the implementation of artificial intelligence-generated recommendations of visually similar products or complementary products), but.... this does not mean that this aspect of customer experience cannot be embraced. A good idea to implement a personalized shopping experience in the case of e-commerce may be to bet on specially designed chatbots. Online purchases can be supported by "automated helpful shopping assistants" - who are happy to suggest to customers which products to bet on. Probably one of the most famous solutions of this kind is the one used by Lego - which helps to choose the right gift to meet the needs of the recipient.

Example of well designed chatbot: Lego soultion.

Behind the scenes: online shopping experiences

However, selling through social media does not exhaust all online shopping trends present in 2023 - it is worth adding to them the rising popularity of online marketplaces, voice search, subscription service, and virtual reality as well (augmented reality is also doing well on the market).

However, what every e-commerce business is based on nowadays is betting on multiple channels and gathering tons of customer data.

Shopping online: all about creativity and precision

No matter which e-commerce trend you decide to implement, you need to remember to meet consumer expectations. Creating a seamless shopping experience can be tricky - and without a doubt is much more complicated than creating one dedicated to a physical store. So it's worth staying through the competition - to stay up to date with all the industry news related to digital commerce.

Regardless of all these factors, however, what all e-commerce brands have in common is not only staying on the latest commerce trends - but also betting on professional supply chain solutions. Total retail sales are inextricably linked to logistics. And if this is still a challenge for you - welcome to Linker Cloud! We'll be more than happy to help.

Head of Marketing at Linker Cloud who gained experience in the insurance and tech industry. She also has a marketing agency perspective.

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