Jun 03, 2024
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Selling on Allegro, Poland's e-commerce giant, opens doors to a vast customer base. However, navigating the platform's fee structure is crucial for setting profitable pricing strategies. Let's understand how Allegro commission is calculated for different types of sales, empowering you to estimate fees and plan your pricing accordingly.
Understanding Allegro Commission:
Allegro charges a commission fee on each sale, typically a percentage of the final sale price (including VAT). The exact commission rate can vary depending on several factors, including:
Product Category: Commission rates differ based on the product category you're selling in. You can find a detailed breakdown of current commission rates for each category on the Allegro Seller Centre
Sales Promotions: Allegro frequently hosts sales events with potentially reduced commission rates for participating sellers. Be sure to factor in any promotional discounts when calculating your commission.
Commission Calculator for Basic Estimation:
Unfortunately, Allegro doesn't offer a publicly available commission calculator tool. However, you can estimate your commission using the following formula:
Commission = Final Sale Price (including VAT) x Commission Rate
Example:
You sell a product on Allegro for PLN 100 (including VAT)
The commission rate for your product category is 10%.
Commission = PLN 100 x 10% = PLN 10
Additional Commission Considerations:
While the basic formula provides a starting point, keep in mind these additional commission factors:
Delivery Costs: For some categories, Allegro might charge an additional commission on the delivery cost. Refer to the relevant category fee information on the Seller Centre.
Allegro Ads: If you use Allegro Ads to promote your listings, the associated advertising costs are not included in the base commission calculation.
Linker Cloud: Minimising Costs, Maximising Profits
While Allegro commissions are unavoidable, Linker Cloud can help you offset these costs and improve your overall profitability. Here's how:
Reduced Operational Costs: Linker Cloud automates various tasks like inventory management and order fulfilment, freeing up your time and resources. This translates to potential cost savings on staffing or manual processes.
Improved Efficiency: Linker Cloud streamlines your operations, allowing you to manage your sales across multiple channels more efficiently. This can lead to faster order processing and potentially reduced fulfilment costs.
Data-Driven Insights: Linker Cloud provides valuable data and analytics to help you make informed business decisions. These insights can help you optimise your pricing strategies for better profit margins.
By utilising Linker Cloud's automation and efficiency benefits, you can minimise operational costs and maximise your profits on Allegro, even after accounting for commission fees.
Curious about how you can maximise profits? Book a demo now!
