Toys: fulfillment for Mali Wirtuozi
(PL, integration with Baselinker
When deciding to take over a business from old investors, one can often encounter unexpected issues - including those related to logistics challenges. It is important in such situations to rely on a proven fulfillment provider, which will dispel any doubts and quickly take over the handling of the product.
About the company
Mali Wirtuozi is a company famous for its extraordinary product - musical toys for infants and toddlers. The entire series consists of 3 teddy bears, resembling the appearance of Chopin, Mozart, and Beethoven, which play 40 minutes of the composers' greatest works.
In addition to popularizing classical music among the youngest listeners, the multisensory toy supports children's mental sphere, their nervous system, and the work of internal organs, and improves their memory and concentration.
The brand is growing rapidly in the Polish market. With the further development and increase in sales, the company needed a business partner to support the logistics aspect, especially in the automation of the order fulfillment process.
The store's owners bought the early existing brand at the beginning of this year (2022). As is often the case with these kinds of acquisitions, certain kinds of previously unforeseen business challenges arise. After taking over the brand, the new owners wanted to focus on completing the legal formalities and stabilizing the cooperation based on the already proven set of solutions.
In this particular case, it turned out that the fulfillment warehouse that the brand had worked with up to that point in February 2022 (i.e., right after Mali Wirtuozi was acquired by its new owners) refused to continue further cooperation due to internal political issues. Let us emphasize again - this was a large logistical warehouse with Chinese capital, so nothing foreshadowed the arrival of such an uncomfortable situation. However, the warehouse decided to focus on servicing high-volume companies - as a result, the contract was terminated for smaller market stores.
Why Linker Cloud Fulfillment Network?
The new owners began to look for a solution to this problematic situation - they started researching fulfillment companies, mainly based on referrals from their network and analysis of submitted quotes and materials received on websites. Five logistic market players were taken into consideration.
The key argument was easy and quick integration with Shopify, which is still not popular in Poland, or with Baselinker. Such painless integration was intended to minimize the losses associated with lost sales.
NOTE: Linker Cloud has an integration with both Shopify and Baselinker mentioned above. To get access to the full list of integrations, check the Linker Cloud integrations page.
In favour of Linker Cloud was also the fact that the brand's owners had come across the company earlier when they were looking for a partner for their other logistics business.
The owners of the toy company also stressed that the main argument in choosing a fulfillment solution supplier was not so much the price, but the hassle-free contact and level of customer service; we are pleased to report that they repeatedly emphasized that this is a great asset of our company. The sales process was conducted at the highest level.
“What I would like to truly emphasise, in cooperation with Linker Cloud, is their ability to understand the business requirements of small e-commerce while providing the global level of service standard.
They took over responsibility for the entire fulfillment process, starting from integration with the e-commerce platform to delivery of the product to our customers in Poland. As a result, we can now fully focus on further brand development and soon launch new sales channels and markets, which Linker Cloud is also ready to help us with thanks to their fulfillment network operating throughout Europe”.
At the very outset, it is worth noting that the time from the contract's signing to the product launch in the case of Linker Cloud and Mali Wirtuozi brand cooperation took only half a month.
Such situations are possible thanks to the work model developed at the fulfillment provider, which is based on the bare minimum of formalities and the assumption that a single contract is signed and one point of contact is responsible for each company.
The current service of the toy manufacturer runs smoothly - after-sales contact is maintained on a regular basis. In case of any difficulties, the people responsible for customer success are always available by email and telephone.
The company also stresses that the product records work flawlessly, which is extremely important from the point of view of the fulfillment services customer. After all, let's remember that companies entrust fulfillment providers with their valuable goods - so they don't want to wait long for feedback on their status.
The biggest benefit of Linker Cloud is the aforementioned hassle-free contact, great responsibility for the process, which makes the customer confident that the tasks entrusted to the company will be carried out with due responsibility and care. The company cares about the entrusted goods and is more than trustworthy.
Since the beginning of cooperation, 625 fulfillment orders were handled so far.
The toy manufacturer intends to expand its product offering with new teddy bears, new sales channels - and, most significantly, new markets (with a heavy emphasis on the German and France market). So, this is not the last word on our cooperation - business talks are underway about potential support for Mali Wirtuozi provided by Linker Cloud also in this cross-border area.