---
title: "Linker's diary #4: ecommerce winter at the doorstep"
description: "From falling autumn leaves we moved seamlessly into snowy winter: and that means a new issue of our Linker's diary! See what we've been up to this time."
---

[Blog | News&Tech | Linkercloud Fulfilment Network ](https://linkercloud.com/blog/news)

# [Linker's diary #4: ecommerce winter at the doorstep](https://linkercloud.com/blog/news/linkers-diary-4-ecommerce-winter-at-the-doorstep)

 Written by [Marta Michalowska](https://linkercloud.com/blog/news/author/marta-michalowska) | Dec 6, 2022 7:45:00 AM

As the saying goes, which has already permanently entered the vernacular from pop culture: brace yourself, winter is coming.❄️

**And in fact, it has already arrived. This does not mean, however, that looking forward to the coming holidays we forgot about logistical education - on the contrary, autumn and the beginning of winter was extremely pressing for us.** Check out for yourself what articles and lectures came out of our Linker's hand! 🚚

## **Expert articles on (not only) logistics topics**

Given that for the entire online sales industry, autumn and winter mean one thing - the high season - and we focused on this topic in our educational activities:

- Our Head of Marketing, Marta Michałowska, advised on [Interakwtynie.com](https://interaktywnie.com/biznes/newsy/biznes/jakie-kanaly-reklamowe-wykorzystac-przy-promowaniu-ofert-specjalnych-262617) how to choose the right advertising channels when planning effective marketing campaigns for special occasions, such as the eagerly awaited Black Friday;
- Patryk Szubiczuk, Chief Logistics Officer of Linker Cloud, specifically for the Polish Chamber of Digital Economy, dispelled the most popular logistics myths and answered the question "[Can only the largest players in the market afford fulfillment?](https://eizba.pl/czy-tylko-duzych-graczy-na-rynku-stac-na-fulfillment-obalamy-popularne-logistyczne-mity/)";
- Patryk also shared his knowledge with the latest issue of Logistyka magazine, where he talked about the most common problems of the Polish cross-border and how external fulfillment works in an international online store ([text available in Polish](https://www.logistyka.net.pl/czasopismo-logistyka/item/93198-czasopismo-logistyka-nr-5-2022-listopad-2022)).
- Kamil Odolczyk, our Fulfillment Network Manager, covered a similar topic for the German press - Kamil focused in his [article on the benefits that the ecommerce industry derives from fulfillment](https://www.postbranche.de/2022/10/25/ecommerce-fulfillment-pros-and-cons/).

In addition to strictly logistical knowledge, the marketing department has prepared suplementary advice on ecommerce sales growth - thanks to the opportunities for the industry to bet on the development and promotion of ebooks and other longer forms of content (an article written for [Social Media Manager](https://sm-manager.pl/artykul/e-booki-raporty-i-white-papery-trudna-sztuka-promocji-dluzszych-biznesowych-form-tekstowych) magazine), and on the importance of betting on green solutions, including balanced logistics, in the online retail industry (text for [Online Marketing](https://o-m.pl/artykul/zazielenmy-marketing-ekokampanie-jako-odpowiedz-na-potrzeby-nowych-generacji-konsumentow) magazine).

## **Guest Posts**

Articles in the press are one thing - while we also boldly operate in the virtual space and blogs of our partners and friendly experts from the world of eCommerce growth.

Patry Szubiczuk wrote a guest post for one of our partners: Taxology. In it, he presented a comprehensive guide on fulfillment services. You will learn from it **why is well-organized cross-border logistics a necessity** and what you can do to prepare for conquering different countries. Sound interesting? Be sure to [take a peek at this text!](https://taxology.co/cross-border-ecommerce-logistics/)

Patryk also wrote a text for Casbeg, in which he reveals what are the [5 most common logistical](https://casbeg.com/pl/blog/5-najczestszych-bledow-logistycznych-popelnianych-przez-cross-border-e-commerce/) mistakes made by ecommerce companies aspiring to expand abroad. If you, too, are thinking of boldly conquering new markets - be sure to find out what problems to avoid!

In turn, Marta Michalowska, in a text for Harbingers, shared her [thoughts on preparing online stores for the Christmas sales peak](https://harbingers.io/blog/swiateczny-peak-sprzedazowy-logistyka-dla-e-commerce-bez-tajemnic). If you are curious what marketing tricks to use in order to increase revenues during this time - make yourself a cup of hot coffee and sit down to read!

## **Events & Awards **🏆**🎉**

At the end of October we had the pleasure of giving a lecture at one of the largest industry events in Europe - the **Polish eCommerce Fair**! Our CTO, Wojciech Ciolko, told the gathered participants how to cleverly use [fulfillment as a tool to reach the end customer faster](https://linkercloud.com/events/logistics-in-ecommerce-targi-ehandlu-2022?hsLang=en). Among other things, Wojtek talked about why same-next day delivery is a necessity in today's times, why it's a good idea to take care of a local return address - and how to get access to local couriers (and their rates) within a few clicks of a mouse.

Marta Michałowska from the marketing department told a [webinar for InQube](https://linkercloud.com/events/trends-in-ecommerce-inqube-2022?hsLang=en) about **what trends will be squeaking in the sales grass in the coming year**: smartly managed logistics based on balance, deferred payments, social commerce or subscription sales - there is a lot to choose from!

In addition to these events... we were honored at the gala of the 1**2th edition of the ranking of 50 Most Creative People in Business organized by **[**Brief.pl**](https://brief.pl/znamy-wyniki-12-edycji-rankingu-50-najbardziej-kreatywnych-ludzi-w-biznesie/)**!**

We are extremely proud of the award, which was received by our CEO, Daniel Kierdal - as he summed up, ideas and creativity are just the beginning of the road to success!

## **Partnership Alert **🤝

We also continue to develop our partner network, which provides support in scaling business overseas for all our clients.

Our existing partners program enriched itself on **Makes You Local **- the [company](https://linkercloud.com/blog/news/partnership-alert-succeed-abroad-with-makesyoulocal-linker-cloud?hsLang=en) which helps develop e-commerce activities in new markets, making sales efficient, thus representing an extremely successful investment.

From now on, not only logistics, but also setting up a location in a new country and translation issues are within the reach of Linkers' customers. There is nothing left to say but that starting a business overseas is open widely to the ecommerce industry!

## Summing up...

Despite the upcoming Christmas holidays, we're not slowing down - and we'll see you in two months in [another Linker's Diary post](https://linkercloud.com/blog/news/linkers-diary-5-new-logistical-potential?hsLang=en)!

In the meantime, we would like to take this opportunity to wish you a happy Christmas break full of rest and time for your loved ones: may the coming year be full of success both in terms of personnel and logistics-sales! 🎄📦

[View full post](https://linkercloud.com/blog/news/linkers-diary-4-ecommerce-winter-at-the-doorstep)

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