The sports industry is exepriencing a constant boom and growth, as a healthy lifestyle seems to be one of the top trends of the past several decades. This sector is expanding its offer for new customers, addressing new needs, and adapting existing products to a modern, healthy world. Producers and sellers in this industry have to follow dynamic trends, there are many new ideas, and the product life cycle is rather short.
Sporting goods in ecommerce account for a huge variety of products offered to individual consumers and fitness business entities. Sport ecommerce stores sell such goods as gym equipment, accessories, workout apparel, supplements, and more. These products come in different shapes and sizes, are made from various materials, and can be the subject of specific shipment and selling rules. This is where fulfilment service can be very useful.
Order fulfillment is the process by which a person receives a purchase or places an order in the customer's hands. This process includes warehouses, picking and packing goods, their delivery, and sending automatic emails to inform the client that their order is awaiting shipment.
Recent months have shaped the trends for sports equipment according to a new situation caused by the Covid-19 pandemic. Over a year ago, the industry was hit profoundly when many sports facilities were closed, competitions got cancelled, and there were very serious shortages of equipment, spare parts, and apparel because of closed production centres or a lack of employees.
Meanwhile, consumers switched to outdoor activities at home in the garden or the local area, and were looking for products to boost immunity and wellness. So what are the trends that shape the market right now and make companies more competitive, and how are consumers looking to boost their fitness experience?
Technology is present everywhere, including fitness ecommerce goods. Applications, online communities, gamification, and wearables are all connected and building a your-health universe that is not only about sports. Because of this, it’s good for consumers to stay up to date with recent tech and artificial intelligence news.
If you care about your health and wellness, it's very likely that you are concerned about the environment and ways to keep the world in good condition. Second-hand, zero-waste, and eco-friendly are all slogans that are very catchy in the sports industry.
This trend is present in various industries, but seems to be especially desirable among sports fans. There are a lot of options for fitness equipment personalisation: custom apparel, individually designed exercise equipment, on-point marketing recommendations, and communication. The possibility to stand out among other athletes is a real customer experience booster.
Depending on the sporting goods that a company offers, it may be a huge challenge for them to find the right warehouse to store their products. For example, if you sell supplements then you will need to find the right partner who offers appropriate conditions for such goods. If your business is about selling oversized equipment, it may be good to search for one with attractive pricing regardless of the area required.
Retailers often face the challenge of inventory management depending upon seasonality and customer interests. Traditional store owners need to forecast and update their inventories to avoid loss of sales due to outdated products or the unavailability thereof. An online ecommerce store not only solves the issue of inventory management, but also helps you increase sales. Most ecommerce stores are integrated with their centralised inventory to help with efficient management, thereby avoiding over- and under-selling of stock.
First of all, you must ensure that your products are correctly packaged and the centre is shipping sports equipment orders without any errors. There are safety regulations and guarantees involved that are applicable regardless of any other warranties, and it is mandatory that you meet the standards because failure to do so could result in penalties.
Products sold must meet certain safety criteria and descriptions. Below are examples of safety standards:
If you want to remain competitive, you have to offer the possibility of returning purchases that don't meet the customer’s requirements. When it comes to sporting goods, clients are always looking for a perfect product that supports their passion and meets their needs. As such, they want to have the option to send back orders that are not appropriate.
When designing the returns process, it is good to choose the right ecommerce platform that supports a smooth flow of reverse logistics. Generally speaking, returns in sporting goods fulfilment are very difficult, but with the help of the right fulfilment partner the process will be quick and easy.
Nowadays, the ecommerce market shapes very specific challenges. Significant numbers of online sales are also made in the sporting goods industry, where the demand for good-quality and innovative products is growing year on year.
This presents a huge opportunity to sports equipment apparel producers and vendors. Focusing on the right sales and marketing strategy while outsourcing difficult logistics processes to fulfilment services providers gives great potential to build international success and offers a clear win-win situation.
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