--- title: Black Friday 2020 - a win or lose game? description: Is it worth investing time and resources on Black Friday and High Season? And how to take care of the CX while using ecommerce fulfillment ...? image: https://linkercloud.com/hubfs/blog/blog-posts/Black-Friday.png --- [Skip to content](https://linkercloud.com/blog/ecommerce/black-friday-2020-a-win-or-lose-game#main-content) [![Linker Cloud Fullfilment Network - logo](https://linkercloud.com/hubfs/raw_assets/public/New%20Linker%20Theme/images/logo.svg "Linker Cloud Fullfilment Network - logo")](https://linkercloud.com?hsLang=en) - Platform - [Smart Technology](https://linkercloud.com/platform) - [Workflow](https://linkercloud.com/oms/features/workflows) - [Events](https://linkercloud.com/oms/features/events) - [Co-pilot & Reporting](https://linkercloud.com/oms/features/reports) - [Integrations](https://linkercloud.com/oms/integrations) - Solutions - [Order Management](https://linkercloud.com/order-management-system) - [Inventory Management ](https://linkercloud.com/inventory-management) - [Warehouse Management](https://linkercloud.com/warehouse-management-system) - Resources - [Customer Stories](https://linkercloud.com/customer-stories) - [White Papers](https://linkercloud.com/resources) - [Events](https://linkercloud.com/events) - [Blog](https://linkercloud.com/blog) - [New Feature Releases](https://linkercloud.com/resources/release-notes) - [FAQ](https://linkercloud.com/knowledge/frequently-asked-questions) - [Glossary](https://linkercloud.com/knowledge/glossary) - About - [About us](https://linkercloud.com/about) - [We are hiring](https://linkercloud.com/careers) - [Partners](https://linkercloud.com/partners) - PL/EN - [PL](https://linkercloud.com/pl/old) - [EN](https://linkercloud.com/eng-old) [ Contact us ](https://linkercloud.com/contact?hsLang=en) [ Get a quote ](https://linkercloud.com/get-a-quote?hsLang=en) [ Get Started ](https://linkercloud.com/contact?hsLang=en) [ Back to Blog ](https://25125655.hs-sites-eu1.com/blog?hsLang=en) ![Ecommerce fulfillment and Black Friday: supply chain technology for ecommerce](https://linkercloud.com/hubfs/blog/blog-posts/Black-Friday.png) ![calendar](https://linkercloud.com/hubfs/raw_assets/public/New%20Linker%20Theme/images/icons/calendar.svg)    Dec 01, 2020 # Black Friday 2020 - a win or lose game? Is it worth investing time and resources on Black Friday and High Season? And how to take care of the CX while using ecommerce fulfillment ...? ##### [![Magda Grzegorzewska](https://linkercloud.com/hubfs/team-photos/employees/magda_grzegorzewska.png) Magda Grzegorzewska](https://linkercloud.com/blog/ecommerce/author/magda-grzegorzewska) As we all know, a successful hunt for the offer finished by a great purchase with a huge discount can bring as much happiness as winning the lottery. Probably, this is why such days as Singles Day, Black Friday, or Cyber Monday are so popular for online shopping.  In 2020 those days brought additional thrill and emotions to all ecommerce entities. It was rather hard to predict if negative buyers’ mood and drop in sales will also reflect in online sales, which, on the other hand, should notice some growth. Based on the first insights and reports we have made a summary. What was typical consumer behavior this year? Rather focused on savings or a shopping spree, like in previous years?  Globally, Black Friday and Cyber Monday 2020 can be disappointing for many online stores – buying trends show that customers were rather careful with their expenses. However, if we look closer at online transactions on local markets, like Europe and Poland we can notice a slight increase. Consumers admit that the current situation, risk of being infected by COVID-19, obligation to wear a mask, as well as comfort and better offers, made them search for products in online stores.  And what about results on the Linker platform? Even if the situation on the market was as mentioned above, we have registered almost 200% growth of transactions during Black Friday, weekend, and Cyber Monday, compared to 2019. We are happy that we can support our clients in developing their business, bringing the right comfort and lack of errors in processing transactions fast, especially during demanding sales periods.   Quite an interesting day related to mass shopping online is also the so-called Singles Day, November 11. Especially in Asia, it is a bargain-hunting day, during which the volume of transactions is enormous. While our analysis shows that the number of operations is increasing year on year also in our region, the volume of daily transactions is incomparably lower, for example about the above-mentioned Black Friday and Cyber Monday.  Another hot period is ahead of us, with the promise of sales growth – the time of buying Christmas presents. Certainly, we will also see more interest in online shopping here. We will be happy to share our observations and analysis at the beginning of next year.  What were your [experiences](https://linkercloud.com/blog/ecommerce/10-tips-on-how-to-improve-ecommerce-shopping-experience?hsLang=en) with Black Friday and Christmas sales in 2020? We are curious what are your observations, let’s discuss them! PS: if you still need a helping hand in organizing [High Season ](https://linkercloud.com/blog/ecommerce/5-high-season-hacks-you-must-know-the-relevance-of-predictions?hsLang=en)2022 - be sure to download our ebook "How to prepare your e-commerce logistics for high season" and let us streamline your logistics process! [![Delivery time and cost are major factors in buying decisions - in high season too. Get ready for it! Download the eBook](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25125655/28e3138d-b6fe-444e-bee0-1da2b956ba09.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25125655/28e3138d-b6fe-444e-bee0-1da2b956ba09) - Share this article with friends - [**](https://www.facebook.com/sharer.php?u=https://linkercloud.com/blog/ecommerce/black-friday-2020-a-win-or-lose-game) - [**](https://twitter.com/share?url=https://linkercloud.com/blog/ecommerce/black-friday-2020-a-win-or-lose-game&text=Black%20Friday%202020%20-%20a%20win%20or%20lose%20game?&hashtags=fulfillment,crossborder,logistics) - [**](https://www.linkedin.com/shareArticle?mini=true&url=https://linkercloud.com/blog/ecommerce/black-friday-2020-a-win-or-lose-game) [![Magda Grzegorzewska](https://linkercloud.com/hubfs/team-photos/employees/magda_grzegorzewska.png) ](https://linkercloud.com/blog/ecommerce/author/magda-grzegorzewska) ### [Magda Grzegorzewska](https://linkercloud.com/blog/ecommerce/author/magda-grzegorzewska) [![Linkedin Author](https://linkercloud.com/hubfs/raw_assets/public/New%20Linker%20Theme/images/icons/linkedin.svg) ](https://www.linkedin.com/in/magda-grzegorzewska-86a11092/) Head of Business Development at Linker Cloud. B2B sales manager with over 8 years experience within specialized products sales across various markets. ![Business Image](https://f.hubspotusercontent10.net/hubfs/8768169/Business/Theme/images/subscribe-1.svg) #### Subscribe to our newsletter Get free access to our selection of news, updates, pieces of not only logistic content, and many other carefully selected information. One mail each month, so much valuable knowledge that will stay with you for a long time. In order to answer your request, we are obligated to process the data given above. Sometimes, however, we would like to use them for slightly different purposes, such as statistical data or informing you about our new products and services.We promise that we will use the given information for communication purposes only. We also remind you that you can unsubscribe from our mailing at any time (see [Privacy Policy](https://linkercloud.com/privacy-policy?hsLang=en)). ** ## Latest Articles [More articles ](https://linkercloud.com/blog/ecommerce) ![Don't Miss Out: Capitalise on Allegro's Sales and Promotions](https://linkercloud.com/hubfs/store-3867742_1280.webp) [ Integration ](https://linkercloud.com/blog/ecommerce/tag/integration) June 03, 2024 #### Don't Miss Out: Capitalise on Allegro's Sales and Promotions From seasonal extravaganzas like Black Friday and Cyber Monday to category-specific promotions and flash sales, Allegro's promotional calen... 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